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Privacy policy by Kalevåla Arts


Introduction and summary
Your privacy is important for Kalevåla Arts (hereinafter, “Kalevåla Arts” or “we”). In this policy, we would like to inform you of how we process your personal data and your rights. Personal data represent information to which you may be associated as a natural person, for example your name and contact information.
In a few words, we will process your data for these reasons:
• To the extent necessary, to manage your order and deliver your poster or frame.
• To give you offers and inspiration, both through the news bulletins and through marketing proposals oriented in social networks, other online media and ofline.
• To communicate with you and answer your questions.
• To manage the classification and criticism of our products.
• To remind you that you have abandoned a shopping cart and provide our wall-image product.
• To create and maintain a customer account (including items such as favorites).
• To comply with mandatory legislation (eg, consumer legislation and accounting legislation).
You will have several rights in accordance with the legislation on data protection. For example, you will always have the right to object to commercialization. Also, you can read information about how to intervene in our processing of your personal data, that is, your rights with respect to them.
Do you want more information? You can read our detailed explanations below. Below you can read more information about how, why and how long we will process your personal data.
Who is responsible for the processing of your personal data?
Kalevåla Arts (Adrián Lorenzo Álvarez) with tax identification number of Spain 71770842D, is responsible for the processing of your personal data. In addition, you must remember that our payment providers process the personal data collected through our site at the time of purchase and that they are responsible, independently, for processing it. If you want to contact us about how we process your personal data, write us an email to info@kalevålaarts.com.
Where or from whom do we collect your personal data?
We process the personal data that you have decided to share with us.
Who can get access to your personal data?
Your personal data will be processed mainly by us at Kalevåla Arts. We will never sell your personal data. In some cases, however, we will share your personal data to comply with the obligations we acquired with you correctly and effectively.

In order to ensure that you have made your payments, our payment providers will be able to access your personal data.
• In order for us to deliver your products to the postal address or the facilities of an intermediary, as well as to manage any return, we will share your personal information with a transport agency.
• In order to publish your criticisms on our website, we will share your personal information with the provider that provides the technical solution to publish such reviews.
• In the event that a friend refers you to us, we will share a hash number (text ID) of your email address with a provider that will help us enable friend references. The objective is to know if we should pay the service provider by referring or not to a new client.


• In order to market relevant products and make our website as relevant as possible, we will share your personal data with those entities that provide us with a service to help us with your marketing, including Google and Facebook.
• We will share your personal information with IT providers who process personal data on our behalf as processors to help us with IT services.
If you wish to obtain more detailed information about which entities we share your personal information with, do not hesitate to contact us.


Do we transfer your personal data outside the territory of the EU / EEA?
As a general rule, at Kalevåla Arts we process your personal data within the territory of the EU / EEA. However, in some cases, we employ suppliers established in countries outside the EU / EEA. When transferring your personal data outside the territory of the EU / EEA, at Kalevåla Arts we will ensure that there is an adequate level of protection.


Kalevåla Arts can transfer your personal information to the US UU and to the provider that provides a service to send newsletters as well as to the suppliers that provide services to market the relevant products and turn our website into the most relevant platform possible.


Any US provider is certified under the Privacy Shield program. Privacy Shield is an agreement between the EU and the US. UU which aims to protect the fundamental rights of Europeans and Europeans, as well as guaranteeing the legal security of business transfers of personal data to the United States. UU American companies can enroll in the Privacy Shield certification program through the US Department of Commerce. UU This department will be responsible for verifying that the privacy policies of suppliers comply with the strictest data protection standards.

In case of doubts about the way in which we share your personal data, or if you want information about the corresponding security measures that we have implemented, please contact us.
How can you influence the processing of your personal data?
In accordance with the legislation on data protection, you can exercise a set of rights that will influence the way we process your personal data. You can get more information below.

Right to withdraw your consent and oppose prosecution
You will have the right to withdraw, totally or partially, your consent for the processing of your personal data. Said withdrawal shall be binding from the moment it is exercised. You will have the right to object to the processing of your personal data. Likewise, you will always have the right to oppose our marketing, such as news bulletins.

In some other cases, the right of opposition will not be possible (eg, since we must store your personal data). You will have the right to object to the processing of the data when it is based on a balance of legitimate interests. To find out what the latter means, you can get more information below. If we can argue legitimate and convincing reasons for your prosecution that are of greater weight compared to your interests and fundamental rights, or if the prosecution is carried out for the purpose of determining, filing or defending legal claims, you will never have right to oppose its prosecution.

Right of access
You will have the right to obtain a confirmation on whether or not we process personal data relating to you. You can obtain access to personal data and obtain a copy of the personal data that we have processed.

Right of rectification
You will have the right to rectify any inaccuracy in the personal data relating to your person and to request that we complete incomplete personal data.

Right to erase (“right to be forgotten”) and to limit the processing
In certain circumstances, you will have the right to request the deletion of your personal data. This is the case of, for example, personal data that are no longer necessary for the purpose for which they were collected or otherwise processed, or when you withdraw your consent on which the processing is based, as well as when there is no another legal basis to continue processing them.


You also have the right to request that Kalevåla Arts limit the processing of your personal data. This will be the case, for example, when you challenge the accuracy of the personal data, or when the processing is unlawful and you object to the elimination of the same and instead request its restricted use.

Right to file a claim with a supervisory authority


You will always have the right to file a claim with a supervisory authority.
It may do so, in particular, in any of the EU / EEA Member States in which it has its habitual residence or place of work, or in which the applicable laws on data protection have allegedly been infringed. In Spain, the supervisory authority is the Swedish Data Protection Authority. This right is granted without prejudice to any other administrative or judicial remedy.
Right to data portability

You have the right to request the transfer of some of your personal data that we have to another company (portability of the data).

This right shall apply to personal data that you have provided us with in a structured, commonly used format that a machine can recognize and in an interoperable format if:

• the processing is based on your consent or on a contract; what if
• processing is carried out through automated means.
By exercising your right to data portability, you will have the right to have your personal data transmitted directly from Kalevåla Arts to another controller, when this is possible from a technical point of view.

How and why do we process your personal data?

Our goal is to be as transparent as possible in regards to the form and the reason why we process your personal data. In the table you can obtain more detailed information about why we process your personal data (the purposes of processing), what personal data we process, our legal basis for processing your personal data and for how long we will process said data for each purpose.

Processing of data before making a purchase

We need to process your personal data in order to communicate with you, to save any wall images that you have created and to receive your opinions. If you do not provide us with your personal data for such purposes, we will not be able to provide you with the service or answer to your question.

For what purposes do we process your personal data? What personal data do we process? What is our legal basis to process your personal data? How long do we process your personal data for specific purposes?

To save your abandoned shopping cart and remind you that you have left a product in the car, in case you have initiated a purchase by entering your email address. Information about your shopping cart and about the email you gave us when you started the purchase. Our legitimate interest in making it as easy as possible to purchase the product for which you have shown an interest by adding it to the cart. From the moment you add the product to the shopping cart until the moment of purchase and for a period not exceeding five (5) days.
To save your wall of images and receive your comments about our wall of images. Your email and the name you chose to save your wall of images, as well as cookies.

We also process any information you provide when making a comment. The processing of the data is necessary to comply with the contract (provide the wall service of images) established between you and us. For one (1) year, from the date you created your wall of images.

To answer the questions you ask us. Your name, contact information, the images you send us, as well as other information that you provide us. The processing of the data is also necessary to execute the contract that we celebrate with you. For three (3) years or for as long as the law requires us.

The processing of the data is necessary to make the purchase and comply with our agreement, etc.

So that we can carry out your purchase (for example, to deliver the product), we need to process your personal data. We also need to process your personal data to comply with legal or other requirements, such as the requirement in accounting legislation regarding data conservation, as well as legislation regarding consumer protection. If you do not provide us with personal data for such purposes, we will not be able to complete your purchase on our platform.
Remember that our payment providers also process personal data in order to manage the payment of your order. Our payment providers are responsible, independently, for said processing. Also, our payment providers allow you to choose a simpler way to make the purchase by automatically completing your personal data or allowing you to remember your data on your device.
For what purposes do we process your personal data? What personal data do we process? What is our legal basis to process your personal data? How long do we process your personal data for specific purposes?


To manage your purchase, that is, to know with whom we made an agreement, to confirm your purchase, to deliver your purchase and to communicate with you regarding your delivery. Your name, contact information (such as an e-mail address), delivery address, information about the order and the chosen payment method and IP address. The processing of the data is also necessary to execute the contract that we celebrate with you. 12 months since the order was placed.


In case you wish to exercise your right to desist or modify your product, and so that we can comply with the legislation relating to consumer protection. Your name, telephone number, email address, postal address and information about the purchase (for example, the payment method).


Likewise, we keep the data that you have shared when exercising your right to withdraw or modify your product. The processing is necessary to execute our contract with you and for us to comply with the corresponding legislation regarding consumer protection. From the moment you make the purchase until twelve (12) months have elapsed, so that we can comply with the legislation regarding consumer protection.


If you decide to exercise any of your rights, we will process your personal data until we have made a decision regarding the withdrawal or modification of the product, and until we have completed the possible refund or we have sent the new product.


To handle any claim and / or legal dispute that comes between us. Your name, contact information, information that you have provided and that is relevant in the context of the claim and / or legal dispute. The processing is necessary so that we can comply with the corresponding legislation regarding consumer protection and with our legitimate interest in handling claims and / or defending ourselves against legal claims. From the moment your complaint and / or legal dispute comes to our knowledge, and during the term of its existence. If your claim is rejected, we will always store a portion of the information for twelve (12) months in case you want to review this legal dispute before the corresponding instance.


To be able to comply with legal obligations, that is, with the accounting legislation and with the laws related to the prevention of money laundering. Information about your invoice (such as purchase history, name and contact information). The processing is necessary so that we can comply with the corresponding legislation. From the moment you make the purchase and for seven (7) and eight (8) years as established in the accounting law of Spain, as well as between five and ten (5-10) years in accordance with the legislation in matter for the prevention of money laundering.

In the event that a friend refers you to our website, we will process your personal data in order to pay our provider who provides a solution for referrals among friends. A hash number (text ID) of your email address. Our legitimate interest is to make sure that we only pay our supplier for those purchases of new customers that those suppliers have referred to us. Your email will never be saved for this purpose.

Processing to manage the classification
For what purposes do we process your personal data? What personal data do we process? What is our legal basis to process your personal data? How long do we process your personal data for specific purposes?

To send emails requesting criticism after your purchase Our legitimate interest is to contact you with a request to rate or criticize your purchase and experience to improve future experiences for you and other customers. Our legitimate interest is to contact you to ask you to rate or criticize the product you have purchased. Until we have sent our request.

Processing to manage your customer account

In order to manage your customer account, we process your personal data to execute our contract with you. If you do not provide us with your personal data for such purposes, we will not be able to provide you with a customer account.
For what purposes do we process your personal data? What personal data do we process? What is our legal basis to process your personal data? How long do we process your personal data for specific purposes?

To manage the customer account that you created. This includes sending updated information about your account and about our privacy policy. It also includes processing to take the necessary security measures with respect to your account. Your name, personal identification number, email, mobile phone number, cookies and IP address, username and mailing address where you want us to deliver the products. The processing is necessary to carry out our contract and provide you with an account (in case you have decided to create one). The processing in order to send you our privacy policy is necessary to comply with the legislation and regulations on data protection. We store your personal data from the moment you make a purchase and for twelve (2) years from the last time you started session, or until you request us to delete the account.

Processing to communicate news, inspirations and offers relevant to the client
For what purposes do we process your personal data? What personal data do we process? What is our legal basis to process your personal data? How long do we process your personal data for specific purposes?

To send you electronic news bulletins and special offers at your request, as well as to send you marketing information after making a purchase. Your email address and your order id. If you choose to subscribe to our newsletter, we will process your personal information based on your consent.

When making a purchase, we will process your personal data based on our legitimate interest to send you relevant direct marketing material. We will only act like this if you have made a purchase on our platform and have not opposed receiving marketing material. If you have chosen to receive newsletters and relevant offers, we will continue to send you these newsletters until you cancel the subscription.

In the event that we send you a newsletter based on our legitimate interest, these marketing information submissions will be sent for two (2) years, unless you object before continuing to receive marketing materials.

To perform marketing oriented to you on social networks and on third-party websites. Your email address, cookies and IP address. Our legitimate interest is to use your personal data to carry out direct marketing activities and propose relevant information.

We will only act like this if you have made a purchase on our platform and have not opposed receiving marketing material. Your personal data will be processed from the moment you make a purchase and for two (2) years, unless you object before the end of this period to carry out marketing activities with your data.
To publish a review that you have decided to write and be able to market both the product and our brand to potential customers. Your name and the information you have left in the comment. Our legitimate interest is to post the comment you have written. Until you eliminate the criticism that you made or about the product. To be able to market our products on our website, we may publish the images of the product that you have shared on Instagram. The image / video that you have shared on social networks, your username and the text you have written. This data may include personal data about you. Our legitimate interest is to publish the image / video that has tagged # Kalevåla Arts. Until you declare that you no longer want us to show the image / video on our website.

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